4511 - Recruiting Station Marketing & Communication Marine

Summary

Recruiting Station Marketing & Communication Marines (RS MACs) are responsible for the research, planning, implementation and evaluation of marketing, advertising and COMMSTRAT matters within a recruiting station’s (RS) area of operations.

These activities place particular emphasis on lead generation.

Marine Corps Recruiting Command’s (MCRC) Marketing Program leverages the full range of branded, persuasive communication vehicles (i.e.

brand awareness, brand activation and recruiter support) to help tell the brand story, moving potential prospects through the enlistment decision process.

Recruiting Station Marketing and Communication Marines localize national, regional and district marketing efforts to support enlisted recruiting and officer procurement by exploiting unique opportunities to obtain qualified leads.

Recruiting Station Marketing and Communication Marines closely coordinate with District Marketing and Communication Officers to allocate marketing funds to select events and initiatives that help recruiters establish footholds in prospect-rich environments.

Recruiting Station Marketing and Communication Marines also employ basic tenets of Marine Corps communication to provide context, build relationships and strengthen ties to key influencers and publics in support of recruiting operations.

Recruiting Station Marketing and Communication Marines will manage RS-level digital engagement, produce monthly thematic news products, develop communication guidance, coordinate community engagements and act as liaisons between external media outlets and MCRC.

Once awarded the 4511 MOS and upon successful completion of a tour as an RS MAC, Marines are eligible for future assignment as COMMSTRAT Chiefs at the district and national level.

Prerequisites

Possess a school-trained 45XX (or legacy 43XX or 46XX) background.

Complete one tour in primary 45XX MOS prior to assignment to RS MAC duty.

Possess valid state motor vehicle operator’s license.

Complete an independent duty screening checklist and forward to MCRC COMMSTRAT Chief for approval prior to accepting orders.

Requirements

Assistant Chief of Staff, Marketing and Communication, Marine Corps Recruiting Command (MCRC) is the certifying authority for AMOS 4511.

Once assigned at the RS for MAC duty, Marine must submit EPAR with certifying authority endorsement.

Skill progression courses/training: Marketing and Communication (MAC) Course (M02PNG0) at Marine Corps Recruiting Command, Quantico, VA.

Intermediate Public Affairs Specialist Course (IPASC) (A18DCG2) at DINFOS, Ft Meade, MD.

POI CID

None

Duties

For a complete listing of duties and tasks, refer to Volume III, Chapter 10, Guidebook for Recruiting Station Operations and the Communication Strategy and Operations Training and Readiness Manual (NAVMC 3500.9C).

Public Relations Specialists 27-3031.

Editors 27-3041.

Marketing Managers 11-2021.

Public Relations and Fundraising Managers 11-2031.

Graphic Designers 27-1024.

Broadcast News Analysts 27-3021.

Reporters and Correspondents 27-3022.

Writers and Authors 27-3043.

Photographers 27-4021.

Camera Operators, Television, Video, and Motion Picture 27-4031.

Film and Video Editors 27-4032.

Combat Graphics Specialist, 4512.

Combat Photographer, 4541.

Combat Videographer, 4571.

On This Page